What I do
Design for me means solving problems in the most efficient way. First, I pay attention to the pains and needs of the users. What outcome are we aiming for? This while keeping in mind the technical constraints and timeline. Also, the solution should contribute to the company's mission and strengthen the brand.
Furthermore, I strive for the design to also lead to code reduction, which in the end leads to faster time to market solutions.
I also enable my team on UX by giving them a set of tools and leading workshops.
Understanding the goal
Question & Verify
Why
Understanding the importance and origin of the product or feature.
What
Are we building the right thing? Which problem are we trying to solve?
How
Does it benefit the customers? Does it extend the company's mission?
Determine the challenge
Discover & Define
Empathize
Learning about the people for whom I design. In dialogue with users, customers, stakeholders, and team members.
Analyze
Looking into existing data such as tracking, market research to gain quantitative knowledge about the product.
Evaluate
Gathering insights from hard (data) and soft (experience) facts can help me to define the challenge in a different way.
Provide a solution
Develop & Deliver
Brainstorm
By providing different solutions to the clearly defined challenge via the HMW question. Also seeking inspiration from elsewhere and co-designing with a range of different people with the help of workshops (LDJ).
Creating a prototype
Exploring possible ideas for structures, functionalities, and visual elements and translate them into interface prototypes.
Testing a prototype
Testing before building the product is essential. Depending on product, feature, and deadline I apply different testing methods to minimize any potential flaws or to further optimize the customer experience.
Technical Skills
I'm a Hybrid Designer. I also like to work with front-end code, designing and creating things is a passion of mine. I often spend my evenings and weekends learning new skills and technologies.