What I Do
Navigating the world of UX, I follow four stages:
Stage 1
Cultivate UX Maturity
This crucial first step involves prioritizing UX. By embedding best practices, gathering ongoing feedback, and measuring our impact, we set a foundation that significantly influences the subsequent stages.
Institutionalize Best Practices
Embed UX into company culture through training and sharing UX insights with the team.
Continuous Feedback Loop
Refine designs based on consistent user and stakeholder feedback.
Quantify UX Impact
Track metrics like satisfaction, conversion, and retention to validate UX significance.
Stage 2
Understanding the goal
We address the purpose of the product and ensure that it is in line with both the company's values and the customer's needs.
Why
Understanding the importance and origin of the product or feature.
How
Does it benefit the customers? Does it extend the company's mission?
What
Are we building the right thing? Which problem are we trying to solve?
Stage 3
Determine the challenge
Through research and analysis, we identify and clarify user-centric challenges.
Empathize
Learning about the people for whom I design. In dialogue with users, customers, stakeholders, and team members.
Analyze
Looking into existing data such as tracking, market research to gain quantitative knowledge about the product.
Evaluate
Gathering insights from hard (data) and soft (experience) facts can help me to define the challenge in a different way.
Stage 4
Provide a solution
Brainstorming leads to innovative designs, which we prototype and test for optimal user experience.
Brainstorm
By providing different solutions to the clearly defined challenge via the HMW question. Also seeking inspiration from elsewhere and co-designing with a range of different people with the help of sessions or workshops (e.g. LDJ).
Creating a prototype
Exploring possible ideas for structures, functionalities, and visual elements and translate them into interface prototypes.
Testing a prototype
Testing before building the product is essential. Depending on product, feature, and deadline I apply different testing methods to minimize any potential flaws or to further optimize the customer experience.