Designer, Product Strategist, DesignOps and UX Educator.

With over 10 years of experience across finance, marketplaces and digital platforms, my focus has evolved from crafting interfaces to building the systems behind them. I care about user-centered design, but even more about the structures that allow teams to deliver great design consistently.

My work focuses on building the structures that enable teams to deliver great product experiences. I work on improving collaboration between design, development, and management to ensure better outcomes, not just better outputs. I build design infrastructure that helps teams scale sustainably by aligning product, design and engineering through shared standards, clearer workflows and scalable systems. In my experience, great design is rarely a craft problem. It is usually a systems problem.

I’m driven by problem-solving, knowledge sharing and process optimization. Most of all, I care about improving how teams work together, creating clarity in complex environments and enabling UX to become a shared capability, not just a role.