Navigating the world of UX, I follow four stages:
UX Maturity
Stage 1
Cultivate UX Maturity
This crucial first step involves prioritizing UX. By embedding best practices, gathering ongoing feedback, and measuring our impact, we set a foundation that significantly influences the subsequent stages.
Institutionalize Best Practices
Embed UX into company culture through training and industry insights.
Continuous Feedback Loop
Refine designs based on consistent user and stakeholder feedback.
Quantify UX Impact
Track metrics like satisfaction, conversion, and retention to validate UX significance.
Question & Verify
Stage 2
Understanding the goal
We address the purpose of the product and ensure that it is in line with both the company's values and the customer's needs.
Why
Understanding the importance and origin of the product or feature.
What
Are we building the right thing? Which problem are we trying to solve?
How
Does it benefit the customers? Does it extend the company's mission?
Discover & Define
Stage 3
Determine the challenge
Through empathy and analysis, we identify and clarify user-centric challenges.
Empathize
Learning about the people for whom I design. In dialogue with users, customers, stakeholders, and team members.
Analyze
Looking into existing data such as tracking, market research to gain quantitative knowledge about the product.
Evaluate
Gathering insights from hard (data) and soft (experience) facts can help me to define the challenge in a different way.
Develop & Deliver
Stage 4
Provide a solution
This final stage turns user insights into impactful outcomes. We create, ship, and measure real value - fostering ongoing learning and refinement.
Brainstorm
We tackle challenges with e.g. “How Might We” questions. Workshops and diverse perspectives spark fresh ideas meeting user and business needs.
Creating a Prototype
We turn promising ideas into prototypes, visualizing features and flows - ensuring feasibility and alignment.
Test & Ship
We test with real users to refine experiences and validate assumptions. Once confident, we ship, monitor results, and iterate for greater impact.
